"In the beginning, it was a Bible verse of the day,” says Mark Tauber, who runs HarperOne, the religious-books publisher, and was one of the first Beliefnet employees. “The biggest one was called Inspiration. It was a quote surrounded by advertising. We partnered with companies like eDiets.com, a dieting site out of Florida. eDiets was selling subscriptions, and as a part of that, you could check the box to have a daily inspirational quote to help you on your journey. We signed up a tremendous number of people that way."